Competitive+Grid

Competitive Grid for a Local Coffee Shop

 Made in a clean store ||  Direct, coffee shop  ||  +Quality coffee  +Brand name  +Lots of locations  -Expensive ||  HS students? ||  Good environment (patio)  Fast service ||  Direct, coffee shop  ||  +Good specialty drinks  +Fresh coffee beans  -Brand is not well known  -Expensive ||  Working ||  Fast one-stop shop <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Cheaper || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Sells at Kum-n-go  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> + Easy to obtain <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -Not the highest quality || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Able to get it outside of restaurant <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Sell donuts with it || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Retail outlets <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Direct, restaurant || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Make in your own home <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Less expensive <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -Few stores <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -No specialty coffee || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Like fast food || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Get food with coffee <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> A lot of locations || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Direct, restaurant  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Get food with coffee <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +lots of locations <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -unhealthy food <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -inconsistent customer service || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Buy in bulk <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Drink right at home <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Retail outlets  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Make it yourself <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Cheaper <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> +Customize flavor <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -More labor <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> -Need coffee maker ||
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> **Competitor**  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> **Customer**   || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> **Benefits**   || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> **Distribution**   || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> **Strengths/ Weaknesses**   ||
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Starbucks || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Business People   || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Quality coffee
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Friedricks || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Business people
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Kum-n-go || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> People on the go
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Dunkin’ Donuts || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Coffee Drinkers  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Drive-thru
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; tab-stops: right 123.6pt;"> McDonalds  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Lazy people who do not want to find a good coffee store
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Folders || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Coffee Lovers  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 50.25pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"> Less expensive