P1_Unit2Review


 * PERIOD 1: ENTRPENEURSHIP**
 * Unit 2 Review Includes:**
 * Chapter 5 - Feasibility & Business Planning
 * Chapter 6 - Market Analysis
 * Chapter 9 - Site Selection & Layout Planning

Benefit: something that promotes or enhances the value of product by connecting to the customer's emotions Brand loyalty Business concept Business plan Customer profile Demographics- the amount of revenue produced annually Direct competitors Distribution plan Economic base Economies of scale Feasibility analysis: determines if an idea for a business is practicle Feature: is a distinctive aspect, quaility or characteristic of the product or servece that connects to a peron's logic Indirect competitors Layout Market segment-small groups of buyers with similar needs and interest Market share-a portion of total sales generated by all companies in a given market Marketing plan Psychographics-Personality/ life style Trade area
 * VOCABULARY: **


 * SAMPLE QUESTIONS: **

What are the main types of research?

What are some advantages or incentives to help attract businesses to an area?

Write a business concept for Tiger Perk. Be sure to answer the 4 necessary questions in your statement.

Tell me the psychographics, geographics, demographics, & buying characteristics for Tiger Perk's target market.

What are the criteria used to select a site for a business?

What are the advanatges to leasing a building instead of buying or constructing your own?